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Latest Articles and Research Papers
Solution to Management Science Series #213: Real-world example: Marbella Call Center
Marbella Call Center is a contractor assessing the quality of calls to the customer services of top global brands. Recently, Marbella agreed with Eldorado, a global retailer, on assessing the quality of the customer service of Eldorado.
Marbella has been periodically recording a random sample of customer calls to Eldorado. Calls are evaluated on…
On Scaling Service Businesses and Digitization 💻
“Many businesses gain only limited advantages as they grow to large scale. Service businesses especially are difficult to make monopolies. If you own a yoga studio, for example, you’ll only be able to serve a certain number of customers. You can hire more instructors and expand to more locations, but your margins will remain fairly…
Solution to Management Science Series #212: Real-world example: Determining Portfolio Returns
An ETF created by the investment management firm, Gold Returns (GR) has a normally distributed expected monthly return with μ = 2% and σ = 8%.
a)What is the probability that the return is positive next month?
b)What is the probability that the portfolio’s return exceeds 10%?
c)What is the median return?
…
Solution to Management Science Series #211: Real-world example: Kabuto Drinks forecasting production capacity and launching a loyalty program
A soft-drink company called Kabuto plans to model the production capacity for the year 2026.
The forecasters determined that the annual soft-drink consumption with the respect to Kabuto’s brands is normally distributed with a mean of 160 liters per customer of Kabuto per year and a standard deviation of 40 liters per customer per…
Career Advice 💡Focusing the numbers that do not add up 🧮
An on-campus recruiter came to your school and presented a slide deck showing some detailed metrics of the company.
You saw the revenues, profits, growth rates, and many other important financial metrics. Of course, such information is important for all prospective employees while they are trying to make a sound decision.
Then, you saw the…
Solution to Management Science Series #210: Real-world example: Famous hotel chain, Mushroom Kingdom, bent on improving customer satisfaction
Real-world example: Famous hotel chain, Mushroom Kingdom, bent on improving customer satisfaction
You are the owner of the famous hotel chains called Mushroom Kingdom (MK). Historically, 75% of all the customers claimed that they were ‘completely satisfied’ with the services and accommodation offered by the MK.
You hired an analytics company, named Gotham…
The Value of Your Customers to Your Firm
The Value of Your Customers to Your Firm Your company has only two types of customers. Segment 1 consists of customers who purchase less in absolute dollars. However, the retention rate of this segment is high. Segment 2 consists of customers who purchase more in absolute dollars compared to the purchasing level of segment 1.…
Do not ever skip your science class 🥼 Remembering Late Great Edward Osborne Wilson: “The Father of Sociobiology” and “The Father of Biodiversity” 🔬
Do not ever skip your science class 🥼
Remembering Late Great Edward Osborne Wilson: “The Father of Sociobiology” and “The Father of Biodiversity” 🔬
⬇️
“…Equally impressive, honeybees and some species of ants can remember the location of up to five places where food is found and the time of day at each when food…
Solution to Management Science Series #209: Mysterious Disease in a Tropical Island: Data Analytics & Medicine
Mysterious Disease in a Tropical Island: Data Analytics & Medicine
23% of males in the tropical island, Cappytopa, are known to carry a mysterious disease called ‘Dinosaur flu’.
A newly developed test correctly detects dinosaur flu 90% of the time for males, but incorrectly detects dinosaur flu in non-infected males 35% of the time…
Solution to Management Science Series #208: Zodd Japanese Manga trying to improve customer satisfaction
Selim Hasagasioglu Academy and Consulting Services was contacted by a very niche e-commerce platform called Zodd that markets and sells Japanese manga and relevant merchandise.
Zodd has been recently struggling with customer satisfaction issues. Furthermore, Zodd does not have the information on the historical customer satisfaction levels.
Selim’s firm carried out a survey,…
On Management Consulting Practices: Turnaround Projects followed by Business Transformation, Brand Revitalization, and Sustainable Growth. Focusing on Lego, Nintendo, and Sega
Studying successful turnaround projects will provide you with great lessons.
Many consultants tasked with turning around a business focus mainly on cost reduction projects and deem the mission complete after a successful turnaround.
However, natural and subsequent steps after a turnaround are business transformation and brand revitalization.
Business may have survived after the…
Solution to Management Science Series #207: Marketing real-world example ‘Crenner Toys designing a promotion’
Marketing real-world example: Crenner Toys designing a promotion
Crenner Toys, famous for its toy vehicles transforming into attack vehicles and sold with complementary figures, is planning to roll out a promotion through which Crenner will send discount codes to its existing customers via emails.
Crenner will deem this promotion viable and subsequently implement it…
Solution to Management Science Series #206: Hanagawa’s Mailing Campaign
Producer of high-quality plastic model kits, Hanagawa, strategized a mailing campaign. Hanagawa will send informational and promotional emails to its customers. Through pilot tests, Hanagawa found out that 15% of these emails are considered spam by the customers’ emailing services.
Hanagawa knows that each such email goes through a spam filter and only if…
Solution to Management Science Series #205: Arkham high-end action figures (Pricing real-world example)
Arkham is a prominent action figure manufacturer known for its high-quality action figures and playsets commanding higher prices than is usual in this particular market.
Arkham is considering launching a new brand of action figures called BATS. The marketing department of Arkham is required to come up with an estimate of the average preferred…
On outdated measures concerning how big a country’s economy is and what this means for your purchasing power, i.e. your salary or income
Many national income measurement methods of today are misleading and hardly reflect the realities of the state of a national economy. 🧭
Quoting from Michal Hudson’s “The Bubble & Beyond”
“By rejecting the classical distinction between productive and unproductive labor and credit, today’s national income accounts classify rentier gains as “earnings” on a par with…
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