One of the building blocks of data analytics: Probability in the Context of Business (Medium)
The probability that a customer buys your streaming service, Halo, is 30%.
The probability that a customer buys your streaming service Halo and signs up for your company’s specific loyalty program is 20%. Every other streaming service offers loyalty program.
Loyalty programs differ among service providers. In order to sign up for the loyalty program, a customer must purchase the streaming service first.
a) Given that a customer buys your streaming service, what is the probability that the customer also signs up for your company’s loyalty program?
b) What is the probability that all customers using all kinds of streaming services also sign up for the loyalty programs of these companies if signing up for the loyalty program is independent of the streaming service they subscribed to?
PS: Current AI tools could not solve this problem.
