Tag Archives: business strategy

Where did Apple get its inspiration to build its own D2C stores or allegedly even its sleek design policy? What about their marketing mix strategy?

Where did Apple get its inspiration to build its own D2C stores or allegedly even its sleek design policy? What about their marketing mix strategy?

The path to profitability in an e-commerce venture

The path to profitability and positive cash flows for any online retailer is long and in almost all cases the prospect of success is very low.

Your top line may still be driven and inflated by your pure-click e-commerce activities, lulling you into a false sense of security, but sooner or later you will learn that you need different, probably adjacent, business activities for sustainably positive bottom line and operating cash flows.