Toy company called Shippuden made a license agreement with the video games company called ‘SUGA’. The license would allow Shippuden to produce the toys including figures and playsets of the IP owned by SUGA for the next 10 years. Shippuden will produce and market the toys.
Financial analysts of Shippuden completed the DCF analysis and it was estimated that future cash flows for this licensing project would amount to $6.7 billion. It is also estimated that current cost of developing the products and starting production would be around $7.2 billion.
This is a new project for Shippuden and it has not been involved in such projects before. So, its analysts adjusted the risk of the project accordingly and the standard deviation of returns on such projects is estimated conservatively at 53%.
Should Shippuden collaborate with SUGA immediately on this licensing project?
How valuable will this project be if Shippuden has the option to delay the development and the production?
What would have been the right action for Shippuden if the development and production of the toy had cost $6 billion instead of $7.2 billion originally? Should Shippuden develop and start production in this case?
