Resources are limited and customers are smarter.
So, marketing efforts should change, too! 🔔
A consumer, who is trained and smart enough to distinguish between what is fake and what is wrong, will continue to rely on online reviews throughout the decision journey and is less likely to be affected by traditional marketing activities.
Their numbers are increasing and in a world where businesses try hard to decommodify products and services and differentiate them, spend your marketing budget wisely.