Description
One of fundamental pillars of business management is marketing. Nevertheless, study of marketing has evolved throughout the years. Marketing has become more quantitative without losing its qualitative characteristics. So, any marketing course should be both quantitative and qualitative and this course more than satisfies these qualities.
Furthermore, marketing study today captures data-driven quantitative concepts, human psychology, cognitive sciences, digital applications, and business strategy. So, this fact alone makes marketing a very requirement for any business whether it is small or large and this course was created with that mindset.
After you complete this course, you will gain great confidence and expertise regarding any marketing study, research, and analysis.
Recently, like many core business courses in world’s best business schools, marketing has also become an STEM-designated course. This course is also created with the same intent.
Marketing cannot be taught efficiently solely through textbooks, and arbitrary and made-up examples. It should be taught through real-world examples from real companies and I created this course accordingly.
All my courses, including this course, are both skill- and knowledge-based. I teach you professional skills that can be implemented and are actionable.
The course is self-contained. You do not need any additional material for this course.
This course contains all the material and content needed to conduct an expert-level marketing analysis, research, strategy, and plan.
Whether you are an entrepreneur running a business, a CEO, a CMO, a management consultant, a product manager, a marketing professional, or a business strategist, you will find the lessons I teach in this course highly valuable, expertise- and skill-building.
This is not another certificate granting and box-checking course.
The course is only for building expert-level skills, as well as confidence in conducting marketing analyses, research, strategy, and plan.
You will learn and develop all the necessary skills regarding new and practical marketing concepts, frameworks, and quantitative metrics and methods.
You will also learn different marketing tactics and strategies from the applications of international marketing.
Groundbreaking marketing concepts/frameworks and methods from estimable textbooks, academic/practical articles published in world-class journals and business magazines, as well as consulting/tech periodicals are covered in this course. So, I left no stone unturned!
Instructor:
Course content:
The course consists of 14 chapters. All exercises and practice problems are also solved and explained.
All chapters are video-recorded.
Chapter information follows:
Chapter 1: What is Marketing? , Video Length: 50 minutes
Chapter 2: Marketing Math Concepts , Video Length: 1h 7 minutes
Chapter 2 Addendum: Marketing Math Exercises, Video Length: 36 minutes
Chapter 3: Introduction to Marketing Research, Video Length: 1h 41 minutes
Chapter 4: Consumer Behavior, Video Length: 2h
Chapter 5: Market Segmentation, Video Length: 1h 24 minutes
Chapter 6: Targeting, Video Length: 45 minutes
Chapter 7: Positioning, Video Length: 2h
Chapter 8: 4P-Building Products, Brands, and Services and Managing New Product Development, Video Length: 9h 54 minutes
Chapter 9: 4P-Place and Channel Management, Video Length: 9h 42 minutes
Chapter 10: 4P-Promotion, Video Length: 6h
Chapter 11: 4P-Pricing, Video Length: 6h 54 minutes
Chapter 12: International Marketing, Video Length: 4h 12 minutes
Chapter 13: Marketing Course Summary, Video Length: 47 minutes
Total course duration: 2872 minutes = 47 hours 52 minutes
Requirements:
-No requirement is necessary. However, any previous knowledge in marketing and business strategy/management will greatly help.
-I will start with basics and move to intermediate and advanced level marketing content in each chapter. The progress is ensured provided that you will start with chapter 1 and complete other chapters in an orderly fashion. Although each chapter is self-contained, if you do not have any previous exposure to marketing, I recommend that you start with chapter 1 as future chapters build on fundamentals covered in initial chapters.
-For those who have already intermediate level exposure to marketing, they can study any chapter as each chapter is self-contained.
Who will benefit the most? This course is designed especially for the following groups and companies:
-Although every industry/sector, mainly marketing and sales professionals therein, will benefit from the course, the course is especially of greatest value to companies providing consulting services including management consulting, marketing consulting, and business strategy consulting, as well as tech companies employing product managers, FMCG companies, advertising companies, and online/offline/omni-channel retailers.
-Brand Managers, Product Managers including New Product Planners, Advertisers, Management Consultants, Business Strategists, Strategy and Marketing Consultants, Management Scientists, Marketing Researchers, CFOs, CMOs, and Marketing and Sales Professionals, or for those who aspire to perform in these roles
Total duration of the course: 14 chapters
Total duration of all videos is 47 hours and 52 minutes.
Mode of Teaching: Online, self-paced through an LMS to protect IP
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